A new trend for women to borrow and not buy high–cost items of clothing when travelling, has been identified by InterContinental Hotels Group (IHG) in the 2012 Trends Report.
As airlines continue to reduce baggage allowances and increase fees, a reported 58% of women regularly find it impossible to stay within their designated luggage weight limit on flights. Coupled with this insight is the fact that in recent years we have seen the emergence of luxury clothing and accessory rental services around the world for the commitment-phobic.
Following this insight, a poll was commissioned by IHG to find the most coveted items that British women would want to borrow on an ultimate getaway. The number one item is a Dolce & Gabbana coat, which would normally retail at £1,270. This is closely followed by a Gucci bag, Jimmy Choo shoes, Marc Jacobs boots and finally Dior sunglasses. The item most British men said they would wish to borrow for a trip was a Prada weekend bag.
With this in mind, the concept of ‘Renting Tourism’ identified by IHG in the 2012 trends summary could potentially see travellers in the future, being able to rent desirable fashion items whilst on holiday and have them delivered directly to their hotel rooms. Alternatively, the future of hotels could see “borrow not buy” rooms pop up where guests can literally browse and borrow high–cost couture items for the weekend.
Angela Brav, IHG Chief Executive, Europe, comments: “As one of the world’s largest hotel companies, IHG has nine hotel brands catering to the different lifestyles and needs of global travellers. We know that packing can be difficult for women, especially when it comes to bulky items like a fabulous evening coat or a pair of luxurious boots, so to be able to offer this kind of flexibility for our guests would be of great value.”
With over 153 million room nights being booked by guests each year, IHG has used its scale to examine insights into how travel and lifestyle habits are changing, in order to be able to design for the future needs of its guests. The contributors to this trends summary were all asked what they thought were the main drivers of change that would influence 2012 in terms of travel and these insights have been reflected in five macro trend areas.