Friday, 16 December 2011

Marni for H&M.

H&M have just announced that Marni have created a spring 2012 collection for men and women. It's not surprising that H&M have a collaboration with the Italian brand Marni - who are adored for their fabulous prints - after the over-whelming success of their previous collaborations, for example Versace, Lanvin, Karl Lagerfeld, Stella McCartney, and Jimmy Choo.

The Marni collection is going to be about vivid colours and bold prints which are intended to be worn together in a mish-mash of different layers. Look out for fully pleated skirts, dresses, cropped trousers, and jacquard knits. Then complete the look with Marni-designed jewellery, shoes, bags, and scarves.

The founder and creative director for Marni and creator of the H&M collection, Consuelo Castiglioni said, "I wanted to create a true Marni wardrobe by revisiting all our favourite pieces in signature fabrics and prints. As always, I love juxtaposing prints and colours, mixing modern tribal with Bauhaus graphic adding sporty utilitarian elements".

The creative advisor at H&M, Margareta van den Bosch said, "We all love the collection here at H&M and we believe that our customers will do the same. Marni has such a modern touch with everything they do, mixing prints and accessories in a playful but chic way. The collection will arrive in stores at just the perfect time, as a lovely statement for spring".

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